Read marketing blogs, and you will likely see the question posed, “Is blogging losing steam?” It’s like the obligatory business reporter’s question while the stock market rages, “How long can the market keep rising?” or the sport reporter’s prodding of a coach, “How long will you be able to keep the win streak?”
The fact is, blogging is BOOMING! According to a recent study by Data Box titled “The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years,” 68% of business professionals surveyed said they find blogging is more effective than it was 2 years ago!
Roughly 409 million internet users read some 20 billion blog pages monthly! This is a good indication why 50%+ of marketers use blogging as a primary content marketing strategy. Furthermore, blogging continues to flourish with a 12% increase in the last five years.
Worldwide, more than 75% of all internet users read blogs. Internet users in the U.S. read blogs at triple the rate of emails!
And speaking of blogs, have you seen the Echelon blog lately? Check it out: https://echelonbizdev.com/echelon-member-blog/